Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/32342
| Title: | Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers |
| Researcher: | Patel. Pratik C |
| Guide(s): | Sidhpuria, Manish |
| Keywords: | Celebrity Endorsement Film Star Measuring Consumers Sports Star |
| Upload Date: | 2-Jan-2015 |
| University: | Veer Narmad South Gujarat University |
| Completed Date: | 2012 |
| Abstract: | None |
| Pagination: | 318p. |
| URI: | http://hdl.handle.net/10603/32342 |
| Appears in Departments: | Department of Business and Industrial Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 66.34 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 155.38 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 166 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 91.92 kB | Adobe PDF | View/Open | |
| 05_preface.pdf | 96.99 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 458.37 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 200.75 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 338.49 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 155.31 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 5.24 MB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 155.61 kB | Adobe PDF | View/Open | |
| 12_references.pdf | 181.76 kB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 4.71 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: