Corporatization And Its Impact on Media Autonomy A Study of Television News 2011 2015

Abstract

Communication has been the basis of civil settlements world over. In the beginning people used smoke signals to communicate between settlements. Later with identification of different Colour Pigments paintings in caves were done to record the adventures of life. In India the Bhimbetka cave paintings are the best examples of this practice. Oral narratives were an important form of communication in archaic culture. With evolution, alphabets, written language with diagrammatic alphabets like hieroglyphics initiated the change on ways culture communicated. Evolution pf paper is used a major tool for writing. Than for decades there were research to identify better processes to manufacture paper in an inexpensive manner by the year 1702. In India newspaper came later in January 1780. On the media front also there were rapid advancements happening in India in 1861. In India radio broadcasting started in 1923-24. Indian Broadcasting company seen many fails till 1929. But after that its started to run. The television broadcasting stage in India changed since 1991 and many channels beaming into Indian Skies. It s the phase for commercialization of media in India, Doordarshan start the initiatives. Nowdays India is one of the largest market for media in the world. The media entities dependent on advertising revenues of about 95 percent. Now days Big media become so integral to political propaganda that the essence of democracy is compromised. Consumers of the media are the primary financiers. The politico-corporate complex assumes such a gargantuan size that resisting its influence is nearly impossible for not just the media but also the other three branches of a democratic system namely the legislature, executive and the judiciary. newline