Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/320766
| Title: | A Study on Surrogate and Humorous Advertisement and their effects on Customers with Different Motivational Values |
| Researcher: | Avadhesh Vyas |
| Guide(s): | GAURAV BISSA, Hemant Kothari |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Pacific University |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/320766 |
| Appears in Departments: | MANAGEMENT |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 113.77 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 465.94 kB | Adobe PDF | View/Open | |
| 03_preliminary page.pdf | 119.73 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 119.04 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 673.65 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 523.22 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.74 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 348.62 kB | Adobe PDF | View/Open |
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