Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/319861
| Title: | Impact Of Consumer Based Brand Equity Cbbe On Brand Preference And Purchase Intention A Study With Reference To Private Label Food Products In Chennai |
| Researcher: | Manimegalai D |
| Guide(s): | B Vijayakumar |
| Keywords: | Arts and Humanities Arts and Recreation Art |
| University: | University of Madras |
| Completed Date: | 2020 |
| Abstract: | Impact Of Consumer Based Brand Equity Cbbe On Brand Preference And Purchase Intention A Study With Reference To Private Label Food Products In Chennai newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/319861 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10. bibliography.pdf | Attached File | 713.86 kB | Adobe PDF | View/Open |
| 11. appendix.pdf | 655.34 kB | Adobe PDF | View/Open | |
| 1. title.pdf | 127.28 kB | Adobe PDF | View/Open | |
| 2. certificate.pdf | 170.12 kB | Adobe PDF | View/Open | |
| 3. preliminary pages.pdf | 282.79 kB | Adobe PDF | View/Open | |
| 4. chapter 1.pdf | 5.61 MB | Adobe PDF | View/Open | |
| 5. chapter 2.pdf | 15.31 MB | Adobe PDF | View/Open | |
| 6. chapter 3.pdf | 12.12 MB | Adobe PDF | View/Open | |
| 7. chapter 4.pdf | 12.16 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 13.05 MB | Adobe PDF | View/Open | |
| 8. chapter 5.pdf | 26.35 MB | Adobe PDF | View/Open | |
| 9. chapter 6.pdf | 13 MB | Adobe PDF | View/Open |
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