Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/319441
| Title: | A critical analysis of the impact of Sales Promotion schemes on Consumer Behaviour and to gain insights into Consumer Preferences Perceptions and Attitudes with special reference to Fast Moving Consumer Goods FMCG |
| Researcher: | Das, Abhijit |
| Guide(s): | Rajkamal |
| Keywords: | Business Economics and Business Social Sciences |
| University: | Mahatma Jyotiba Phule Rohilkhand University |
| Completed Date: | 2013 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/319441 |
| Appears in Departments: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 32.68 MB | Adobe PDF | View/Open |
| abhijit_business administration_2.pdf | 3.1 MB | Adobe PDF | View/Open | |
| certificate.pdf | 167.24 kB | Adobe PDF | View/Open | |
| chap1 intro.pdf | 4.39 MB | Adobe PDF | View/Open | |
| chap2 overview.pdf | 2.59 MB | Adobe PDF | View/Open | |
| chap3 experiment.pdf | 7.54 MB | Adobe PDF | View/Open | |
| chap4 review.pdf | 1.41 MB | Adobe PDF | View/Open | |
| chap5 result.pdf | 32.5 MB | Adobe PDF | View/Open | |
| chap6.pdf | 32.5 MB | Adobe PDF | View/Open | |
| chap7 refrences.pdf | 12.61 MB | Adobe PDF | View/Open | |
| front page.pdf | 110.97 kB | Adobe PDF | View/Open | |
| prelims.pdf | 1.14 MB | Adobe PDF | View/Open |
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