Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/31871
Title: | Destination branding: a holistic approach for brand architecture in tourism industry |
Researcher: | Ahuja, Sunaina |
Guide(s): | Singh, Nripendra |
Keywords: | brand architecture Destination branding Management tourism industry |
Upload Date: | 29-Dec-2014 |
University: | Jaypee Institute of Information Technology |
Completed Date: | December, 2014 |
Abstract: | Abstract available |
Pagination: | 173p. |
URI: | http://hdl.handle.net/10603/31871 |
Appears in Departments: | Jaypee Business School |
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