Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/314875
Title: | Impact of celebrity endorsement on consumer buying behavior towards branded products |
Researcher: | Supandeep Kaur |
Guide(s): | Sharma, Kapil |
Keywords: | Business Economics and Business Social Sciences |
University: | Punjabi University |
Completed Date: | 2018 |
Abstract: | File attached newline |
Pagination: | 226 p. |
URI: | http://hdl.handle.net/10603/314875 |
Appears in Departments: | University School of Applied Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
010 chapter 4.pdf | Attached File | 124.63 kB | Adobe PDF | View/Open |
011 chapter 5.pdf | 457.19 kB | Adobe PDF | View/Open | |
012 chapter 6.pdf | 249.08 kB | Adobe PDF | View/Open | |
013 chapter 7.pdf | 420.41 kB | Adobe PDF | View/Open | |
014 chapter 8.pdf | 497.13 kB | Adobe PDF | View/Open | |
015 chapter 9.pdf | 143.98 kB | Adobe PDF | View/Open | |
016 summary and conclusion.pdf | 229.5 kB | Adobe PDF | View/Open | |
017 bibliography final.pdf | 139.59 kB | Adobe PDF | View/Open | |
018 questionnaire.pdf | 129.11 kB | Adobe PDF | View/Open | |
01 title page.pdf | 520.43 kB | Adobe PDF | View/Open | |
02 certificate.pdf | 493.78 kB | Adobe PDF | View/Open | |
07 chapter 1.pdf | 247.92 kB | Adobe PDF | View/Open | |
08 chapter 2.pdf | 363.08 kB | Adobe PDF | View/Open | |
09 chapter 3.pdf | 203.79 kB | Adobe PDF | View/Open | |
80_recommendation.pdf | 730.54 kB | Adobe PDF | View/Open | |
abstract in english.pdf | 164.1 kB | Adobe PDF | View/Open | |
abstract in punjabi.pdf | 39.62 kB | Adobe PDF | View/Open | |
paper publications.pdf | 612.15 kB | Adobe PDF | View/Open | |
prelim.pdf | 1.23 MB | Adobe PDF | View/Open |
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