Chrun Management with Reference to Customer Retention through Retailer Loyalty to Telecom Service Providers

Abstract

newlineThe study of Chrun Management for telecom .The American Heritage Dictionary of the English Language defines Churn as The number of customers who switch from one supplier to another. 2 In a communications context, churn refers to the tendency of cell-phone and internet subscribers to switch from one service provider to another. The most common reasons for churn from existing service provider to another service provider are lower price offering for equivalent service from the competing service provider or the offering of better service for the same price from the competing service provider. Churn can also result from a change in the subscriber s geographic location, the desire for increased speed and better connectivity or a need for different or enhanced cell phone coverage.