Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/308444
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2020-12-08T11:02:53Z | - |
| dc.date.available | 2020-12-08T11:02:53Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/308444 | - |
| dc.description.abstract | Available newline | |
| dc.format.extent | XIII,181p. | |
| dc.language | English | |
| dc.relation | 161 to 175p. | |
| dc.rights | university | |
| dc.title | Comparative study on effectiveness of the product placement strategies in movies and television reality shows | |
| dc.title.alternative | - | |
| dc.creator.researcher | Tijoriwala, Roshni | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | movies television reality shows | |
| dc.subject.keyword | product placement strategy | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | television reality shows | |
| dc.description.note | 4478 | |
| dc.contributor.guide | Kanchan, Prateek | |
| dc.publisher.place | Ahmedabad | |
| dc.publisher.university | Gujarat University | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2020 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | CD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 30.11 kB | Adobe PDF | View/Open |
| 02_certificate & declaration.pdf | 95.74 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 109.65 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 184.39 kB | Adobe PDF | View/Open | |
| 05_abstract.pdf | 104.19 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 113.56 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 5.64 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 1.12 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 221.54 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 285.98 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.58 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 186.83 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 287.82 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 268.35 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 112.73 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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