Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/308334
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2020-12-07T11:48:29Z | - |
| dc.date.available | 2020-12-07T11:48:29Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/308334 | - |
| dc.description.abstract | newline | - |
| dc.language | English | - |
| dc.rights | university | - |
| dc.title | Comparative advertising and its impact on consumer behaviour an empirical investigation | - |
| dc.creator.researcher | Shikha Manchanda | - |
| dc.subject.keyword | Advertising management | - |
| dc.subject.keyword | Consumer Behaviour | - |
| dc.subject.keyword | Consumer-Research | - |
| dc.subject.keyword | Economics and Business | - |
| dc.subject.keyword | Management | - |
| dc.subject.keyword | Management-Thesis | - |
| dc.subject.keyword | Social Sciences | - |
| dc.contributor.guide | Wajid Ali, Saiyed | - |
| dc.publisher.place | Delhi | - |
| dc.publisher.university | Jamia Milia Islamia University | - |
| dc.publisher.institution | Centre for Management Studies | - |
| dc.date.completed | 2018 | - |
| dc.date.awarded | 2019 | - |
| dc.format.accompanyingmaterial | DVD | - |
| dc.source.university | University | - |
| dc.type.degree | Ph.D. | - |
| Appears in Departments: | Centre for Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10. chapter-2.pdf | Attached File | 392.93 kB | Adobe PDF | View/Open |
| 11. chapter-3.pdf | 371.2 kB | Adobe PDF | View/Open | |
| 12. chapter-4.pdf | 972.27 kB | Adobe PDF | View/Open | |
| 13. chapter-5.pdf | 203.37 kB | Adobe PDF | View/Open | |
| 14. appendix.pdf | 40.1 kB | Adobe PDF | View/Open | |
| 15. references.pdf | 152.2 kB | Adobe PDF | View/Open | |
| 1. title.pdf | 57.48 kB | Adobe PDF | View/Open | |
| 2. declaration.pdf | 25.83 kB | Adobe PDF | View/Open | |
| 3. certificate.pdf | 26.07 kB | Adobe PDF | View/Open | |
| 4. contents.pdf | 55.42 kB | Adobe PDF | View/Open | |
| 5. list of tables.pdf | 49.85 kB | Adobe PDF | View/Open | |
| 6. list of figures.pdf | 34.45 kB | Adobe PDF | View/Open | |
| 7. list of abbreviations.pdf | 38.48 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 235.33 kB | Adobe PDF | View/Open | |
| 8. acknowledgement.pdf | 28.59 kB | Adobe PDF | View/Open | |
| 9. chapter-1.pdf | 532.12 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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