1. Shodhganga@INFLIBNET
  2. Jamia Milia Islamia University
  3. Centre for Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/308334
Title: Comparative advertising and its impact on consumer behaviour an empirical investigation
Researcher: Shikha Manchanda
Guide(s): Wajid Ali, Saiyed
Keywords: Advertising management
Consumer Behaviour
Consumer-Research
Economics and Business
Management
Management-Thesis
Social Sciences
University: Jamia Milia Islamia University
Completed Date: 2018
Abstract: newline
URI: http://hdl.handle.net/10603/308334
Appears in Departments:Centre for Management Studies

Files in This Item:
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10. chapter-2.pdfAttached File392.93 kBAdobe PDFView/Open
11. chapter-3.pdf371.2 kBAdobe PDFView/Open
12. chapter-4.pdf972.27 kBAdobe PDFView/Open
13. chapter-5.pdf203.37 kBAdobe PDFView/Open
14. appendix.pdf40.1 kBAdobe PDFView/Open
15. references.pdf152.2 kBAdobe PDFView/Open
1. title.pdf57.48 kBAdobe PDFView/Open
2. declaration.pdf25.83 kBAdobe PDFView/Open
3. certificate.pdf26.07 kBAdobe PDFView/Open
4. contents.pdf55.42 kBAdobe PDFView/Open
5. list of tables.pdf49.85 kBAdobe PDFView/Open
6. list of figures.pdf34.45 kBAdobe PDFView/Open
7. list of abbreviations.pdf38.48 kBAdobe PDFView/Open
80_recommendation.pdf235.33 kBAdobe PDFView/Open
8. acknowledgement.pdf28.59 kBAdobe PDFView/Open
9. chapter-1.pdf532.12 kBAdobe PDFView/Open
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