Customers satisfaction on e banking services of public and private sector banks a study with special reference to tirunelveli district

Abstract

E-Banking is about using the infrastructure for digital age to create newlineopportunities, both local and global. IT enables the dramatic lowering of transaction cost newlineand the creation of new types of banking opportunities that address the barriers of time newlineand distance. One of the technologies which really brought newline information newlinerevolution in the society is Internet Technology and is rightly newline regarded as the newlinethird wave of revolution after agricultural and industrial newline revolution. Advent and newlineadoption of internet by the banking sector has removed the newline constraint of time, newlinedistance and communication making globe truly a small newline village. Financial newlinesector being no exception, numerous factors such as competitive newline cost, customer newlineservice, increase in education and income level of customers etc. Banking opportunities newlineare local, global and immediate in e-banking. Internet banking has many advantages newlineover other traditional banking delivery methods. Internet banking provides banks with newlinean increased customer base, cost savings, mass customization, product innovations, newlineimproved marketing, and communication, the ability to develop non-core businesses, newlineand the ability to offer services regardless of geography and time constraints. With the newlinedevelopment of new technology, Internet banking is expected to become a major newlinebanking method for customers. Internet banking reduces costs by providing customers newlinewith another means of accessing their accounts without physically visiting a bank. In newlinethis paper a research on customer satisfaction by use of internet banking is described. newlineCustomer newline satisfaction, customer retention and new customer acquisition are the newlinekey factors newline in internet banking. Providing internet banking is increasingly newlinebecoming a need newline to have than a nice to have service. newline