Online Purchase Intentions towards Baby Products in Chennai

Abstract

Purchasing through online is one of the most rapidly growing forms of newlineshopping in India. After the tremendous growth in the usage of smart phones, people felt newlinethat online shopping is one of technology s gifts since it saves time, effort and cost and newlinemuch more. Online shopping through mobiles is continuously increasing at a rapid pace in newlineIndia, year after year. newlineAlso, nowadays, there is an increasing trend among parents to have only one or newlinetwo kids. Therefore, parents make every possible effort to provide the best for their kids. newlineThe Indian baby and child care market has substantially grown during the past few years newlineand has caught the attention of many international players. newlineAs parents nowadays are more aware of the aforesaid pointers due to the newlinehumongous rise in media exposure and active participation in several social media groups, newlinethe purchase intentions of buyers have become more complex to suit their specific needs newlineand wants of their babies. Parents always want the best for their babies and are not satisfied newlineeven with the next best solution. They keep on surfing the net and searching elsewhere till newlinethey get what exactly suits the needs of their babies and not compromising in any of the newlinefeatures regarding health, hygiene or their safety. So there is a great deal of dilemma in newlineselecting the best for their babies in each product category newline