Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/304430
| Title: | Investigating the Effects of Social Media Advertising on Consumer Behavior |
| Researcher: | Daiya, Abhinita |
| Guide(s): | Subhadip Roy |
| Keywords: | Economics and Business Management Social Media, Advertising, CRESMA, 4As, Consumer Behavior. Social Sciences |
| University: | Mohan Lal Sukhadia University |
| Completed Date: | 2019 |
| Abstract: | newline Abstract Available |
| Pagination: | 213 |
| URI: | http://hdl.handle.net/10603/304430 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 38.7 kB | Adobe PDF | View/Open |
| 03_certificate.pdf | 85.66 kB | Adobe PDF | View/Open | |
| 07_table of contents.pdf | 398.37 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 415.09 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 771.51 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 574.44 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.28 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 356.52 kB | Adobe PDF | View/Open | |
| 13_conclusion.pdf | 178.23 kB | Adobe PDF | View/Open | |
| 14_appendix.pdf | 1.05 MB | Adobe PDF | View/Open | |
| 15_references.pdf | 614.42 kB | Adobe PDF | View/Open | |
| 16_publication.pdf | 953.87 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 178.23 kB | Adobe PDF | View/Open |
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