A study on retail service quality and its impact on customer loyalty in apparel retail stores Tamilnadu

Abstract

The Indian retail industry is the most dynamic challenging and fastpaced sector in the growing Indian economy due to the entry of several new capable innovative players Retailing is one of the biggest business and second largest business after agriculture in India The retail sector in India has shown a rising trend in various formats of retailing The Indian retail stores are categorized into number of formats transiting through the new phase Most of the formats are very new to the customers Retail formats will have to pick the models that are customized to taste and habits of the Indian customers Apparel retail business had played an outstanding role throughout India by providing valuable goods and services for the customers As apparel retail outlet is focused by fashion a retailer needs to keep a close watch on style among youngsters as they are the trend setters Consumer money energies the Indian economy and retail sector is the place where the consumers spend big money Indian retailers are focusing on the areas which are in their control to spot themselves in the minds of the customers Now a days with the changing lifestyle and increasing awareness of products services Indian customers are becoming more demanding for quality products and services in the apparel store The identification of apparel retail service quality factors enables the retailers to design an effective policy to satisfy the customer and to retain them Rising competition in India has proven that opportunities are open for the one who is aiming to deliver customer delight and customers are lost when they are not satisfied with the product and service Meeting the customer expectations addressing their problems through feedback and retaining them has been a very dynamic and never ending process which the companies are following in the new era newline