A Study on Consumer s Purchase Intentions for Smartphone in Saurashtra Region

Abstract

XX newlineAbstract newlineIt is impossible to imagine a day without smartphones for the business and people as it is the most popular and successful tech device in today s time. Smartphones have transformed the way we engage in our everyday lives. Nearly all the Smartphone in recent time besides making calls has features such as navigation through GPS, taking pictures, the extraordinary sound system can maintain track of appointments and contacts, and many more features. By downloading various applications, the likely usage of smartphones multiplies by tens of thousands and grows longer every possible way. These days every business organization makes good usage of rapidly growing Smartphone technology. newlineManufacturers across the globe are keeping eye on the Indian market as it is the second-highest Smartphone market in the world. Year after year the Smartphone market of India is getting competitive and tricky as numerous new smartphones are being introduced and preferences of the Indian consumers are growing day by day. So when the new product is to be introduced, Smartphone companies are required to do a lot of homework and assessment of the Indian market while launching a product. All the Smartphone brands in India strive hard for their share of the pie in the market irrespective of whether they are established brands or new brands. newlineThe growing inclination of Indian customers towards purchase and usage of smartphones has opened doors of new opportunities for various Smartphone brands and hence Smartphone companies need to know the intentions and the purpose for which consumers are buying smartphones. To exactly back what consumers want one has to differentiate them from the clutter, one has to make an effort to know the consumer intentions for buying and using Smartphone from the depth and for that a marketer needs to adopt an evocative, multi-channel approach led by mobile to draw on consumer s attention. newlineXXI newlineThis research aims to study key factors affecting consumers purchase intentions for smartphones in the Saurashtra reg