Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/300947
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2020-09-25T09:01:05Z | - |
| dc.date.available | 2020-09-25T09:01:05Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/300947 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | APA | |
| dc.rights | university | |
| dc.title | A Study of the Impact of Advertising Appeals in Advertising Product Categories and Consumer Behavior With special reference to selected durable and nondurable goods and services | |
| dc.title.alternative | ||
| dc.creator.researcher | Rajeswari S. P | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Noor Afza | |
| dc.publisher.place | Tumakuru | |
| dc.publisher.university | Tumkur University | |
| dc.publisher.institution | Department of Studies and Research in Business Administration | |
| dc.date.registered | 6-8-2011 | |
| dc.date.completed | 2020 | |
| dc.date.awarded | 25-2-2020 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Studies and Research in Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01 title page.pdf | Attached File | 5.66 MB | Adobe PDF | View/Open |
| 02 certificate.pdf | 5.76 MB | Adobe PDF | View/Open | |
| 03 declaration.pdf | 5.78 MB | Adobe PDF | View/Open | |
| 04 acknoledgement.pdf | 5.71 MB | Adobe PDF | View/Open | |
| 05 contents.pdf | 5.86 MB | Adobe PDF | View/Open | |
| 06 chapter 1.pdf | 6.06 MB | Adobe PDF | View/Open | |
| 07 chapter 2.pdf | 5.86 MB | Adobe PDF | View/Open | |
| 08 chapter 3.pdf | 5.75 MB | Adobe PDF | View/Open | |
| 09 chapter 4.pdf | 7.43 MB | Adobe PDF | View/Open | |
| 10 chapter 5.pdf | 5.8 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 255.39 kB | Adobe PDF | View/Open | |
| bibliography.pdf | 5.73 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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