Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/300947
| Title: | A Study of the Impact of Advertising Appeals in Advertising Product Categories and Consumer Behavior With special reference to selected durable and nondurable goods and services |
| Researcher: | Rajeswari S. P |
| Guide(s): | Noor Afza |
| Keywords: | Economics and Business Management Social Sciences |
| University: | Tumkur University |
| Completed Date: | 2020 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/300947 |
| Appears in Departments: | Department of Studies and Research in Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01 title page.pdf | Attached File | 5.66 MB | Adobe PDF | View/Open |
| 02 certificate.pdf | 5.76 MB | Adobe PDF | View/Open | |
| 03 declaration.pdf | 5.78 MB | Adobe PDF | View/Open | |
| 04 acknoledgement.pdf | 5.71 MB | Adobe PDF | View/Open | |
| 05 contents.pdf | 5.86 MB | Adobe PDF | View/Open | |
| 06 chapter 1.pdf | 6.06 MB | Adobe PDF | View/Open | |
| 07 chapter 2.pdf | 5.86 MB | Adobe PDF | View/Open | |
| 08 chapter 3.pdf | 5.75 MB | Adobe PDF | View/Open | |
| 09 chapter 4.pdf | 7.43 MB | Adobe PDF | View/Open | |
| 10 chapter 5.pdf | 5.8 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 255.39 kB | Adobe PDF | View/Open | |
| bibliography.pdf | 5.73 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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