Replacement purchase behavior An empirical study with reference to Select consumer durables

Abstract

Selecting and consuming a variety of products become part of newlineeveryday life Choice of products needed for a home is different from each newlineother as consumers have different tastes likes and dislikes which leads to newlinediffering behaviour pattern Studies pertaining to consumer behaviour are newlinealways interesting as the findings provide meaningful knowledge base for newlinedesigning market friendly strategies and to retain the competitive edge While newlinethere are sizeable numbers of studies pertaining to consumer behavior newlineespecially to first time purchase and repeat purchase very limited studies are newlineavailable in the Indian context regarding replacement purchase newlineThe Indian consumer goods industry is witnessing a boom ever newlinesince the introduction of liberalization privatization and globalization newlinemeasures by the Government of India There appears an all round growth in newlineterms of the variety of products produced and the quality of the products newlineIt is in tune with the process of economic and socio cultural newlinedevelopment added with technology advancements and spending power newlinecustomers who have acquired products that meet certain specific requirements newlinemay like to go over to replacing the products in anticipation of further newlinedelightement This may be due to reasons such as technology advancement newlineavailability of global brands enhanced purchasing power added expectations newlineand also due to the impact of dissonance factors newline newline