Critical analysis of marketing Strategies deployed by Maruti Suzuki India ltd For attaining market Leadership for small and mid size cars 2008 2010

Abstract

This study is expected to be utilized by the competitors of the Maruti Suzuki newlineIndia Limited in comparing their present status of various marketing strategies and to newlinemake necessary additions and omissions; if required so as to perform better in Indian newlinemarket. As the present study focuses on the direct views of the customers, dealers and newlineother stakeholders of Maruti Suzuki, it can be useful for research scholars, newlinepsychologists studying the changes in behavioral pattern of Indian customers, policy newlineformulators in government organization, distributors and dealers selling small and newlinemid-size cars in India. The study can also be used by Maruti Suzuki India Limited in newlineterms of the changing attitude and behavior of the India customers and to keep the newlinecompany updated of the changes in their needs and wants. newline