Study of Consumer Buying Behaviour Towards Online Shopping in Selected Major Cities of India

Abstract

For showing me the correct path and guiding me towards right direction to use my capabilities to the fullest, I owe my sincere gratitude from deep core of my heart to the Lord Almighty for the blessings he has bestowed upon me during this research work. newlineI express my whole hearted thanks to my supervisor, mentor and guide Dr. Kapil Khattar (Professor, Faculty of Management, Jagannath University, Jaipur) for providing me with his valuable advice and assistance that proved to be a milestone towards the success of my research study. He paved me the path with his never ending supervision, guidance and encouragement during the course of my research. newlineI would like to pay my special thanks, warmth and appreciation to the Joint Supervisor Dr. Jitendra Rathore (Professor, Faculty of Management, Jagannath University, Jaipur). His constant reminders and motivational words encouraged me to work on time and meet the deadlines. I am grateful to him for sparing his precious time at every point to accomplish my goal. newlineFor vital support and assistance, I would like to express my gratitude to Dr. Anamika Upadhyay (Professor, JECRC University, Jaipur) andMs Richa Mitra (Assistant Professor, Jagannath University, Jaipur). Their cooperation and positive attitude made my task easier. newlineI would like to pay my heart filled regards to my in laws Mr. Suresh Jain, Mrs. Sushila Jain and my parents Mr. Veer Sen Jain, Rekha Jain for their moral and emotional support as well as their sympathetic attitude throughout my research. Words are too less to convey my thanks to them. newlineI whole heartedly thank my husband Mr. Dhawal Jain, who has been my backbone throughout my research project. His landmark efforts, constant support helped me to cherish my goal. I am indebted to him. newlineI wish to thank my children Kunal and Amol Jain, for long lived patience and cooperation they showed which was needful for completion of my task. newlineI am forever grateful to my sisters Karishma and Supriya Jain for the inspiration and espousal they provided during the entire cours