Study of Consumer Buying Behaviour Towards Online Shopping in Selected Major Cities of India

Abstract

The internet plays a vital role in today s era. Rapid access to internet along with increasing inclination of consumers towards online shopping has revolutionized and influenced our society thereby providing an opportunity for a more convenient life style. Now days, business has become easier, faster and convenient with the help of internet. E-commerce is coming of age in India. E-shopping or e-commerce trend has been rapidly increasing in India. It has drastically changed the way people carry out their business. newlineOnline shopping is a form of electronic commerce. It is a process of buying goods or services over the internet directly from the seller without any intermediary service. The online shopping trend is constantly growing among Indian users. Our world has become a small village, with distance no longer a barrier with ongoing increase in online transactions. The virtual world has highly attracted businesses around the globe. The actual income is being generated online with physical stores often left as a shop front and eventually cyberspace becoming more important than real world markets. Online business shares a significant portion of GDP in many countries, as it has become a high income generating activity. newlineThe present research work is an attempt to study the buying behaviour of consumers with reference to online shopping in India. This study would definitely help e-retailers in increasing online purchases, improving customer satisfaction, resolving the problems faced by the e-buyers while shopping online, finding out the key factors which influence online shopping, types of product or services preferred online and the generation wise preference for e-shopping. newline newline