Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/293797
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2020-08-07T05:57:07Z | - |
| dc.date.available | 2020-08-07T05:57:07Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/293797 | - |
| dc.description.abstract | Over-the-Counter Drugs (OTC) segment is rapidly growing within the newlinepharmaceutical sector in India. OTC segment is projected to demonstrate a strong newlineperformance with CAGR of approximately 9% during 2016-26, crossing over INR newline44,115 crore i.e. US$ 6.81 billion (Indian Brand Equity Foundation, 2018). As OTCs newlineare self-medicated it is important to understand the messages that trigger a particular newlinebehavior (Ashman, Rabino, Minkus-McKenna, and Moskowitz, 2008). Over years, newlineIndia has also witnessed an increase in OTC purchase of health supplements (Verma, newline2008). Vitamins recorded a growth of 13% in 2016 ( Health supplements and newlinenutraceuticals: emerging high growth sector in India, Ministry of food processing newlineindustries, India, 2017 ) newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | The Antecedents of Consumer Behavior while Purchasing OTC Drugs | |
| dc.title.alternative | ||
| dc.creator.researcher | MANU SEHGAL | |
| dc.subject.keyword | Business | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | Amit Mittal | |
| dc.publisher.place | Chandigarh | |
| dc.publisher.university | Chitkara University, Punjab | |
| dc.publisher.institution | Faculty of Management | |
| dc.date.registered | 23-8-2014 | |
| dc.date.completed | 2019 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 80_recommendation.pdf | Attached File | 324.32 kB | Adobe PDF | View/Open |
| annexures.pdf | 714.27 kB | Adobe PDF | View/Open | |
| certificate.pdf | 270.76 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 426.41 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 412.27 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 535.92 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 201.96 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 1.04 MB | Adobe PDF | View/Open | |
| chapter 6.pdf | 324.32 kB | Adobe PDF | View/Open | |
| preliminary pages.pdf | 499.07 kB | Adobe PDF | View/Open | |
| references.pdf | 495.38 kB | Adobe PDF | View/Open | |
| title.pdf | 268.25 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: