Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/293794
Title: | Effect of Mobile Data Service on Customer Retention Loyalty and Satisfaction in Indian Market |
Researcher: | NITISH MUKHERJEE |
Guide(s): | Sandhir Sharma |
Keywords: | Business Economics and Business Social Sciences |
University: | Chitkara University, Punjab |
Completed Date: | 2019 |
Abstract: | This present research is construct on studying the effect of mobile data services on newlinecustomer retention, loyalty and satisfaction in the Indian market. It revolves around mobile newlinedata service usage pattern of the customers. It includes the study of reasons of customers for newlineusing the mobile data services. Factors pertinent to mobile data services are included in this newlinestudy to study their impact on customer satisfaction, loyalty and retention in the Indian newlinemarket. This research will benefit the mobile data service providers to understand the factors newlineon which they have to focus more on metro cities of the Indian market. newline |
Pagination: | |
URI: | http://hdl.handle.net/10603/293794 |
Appears in Departments: | Faculty of Management |
Files in This Item:
File | Description | Size | Format | |
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80_recommendation.pdf | Attached File | 391.65 kB | Adobe PDF | View/Open |
certificate.pdf | 172.84 kB | Adobe PDF | View/Open | |
chapter-1.pdf | 625.56 kB | Adobe PDF | View/Open | |
chapter-2.pdf | 394.76 kB | Adobe PDF | View/Open | |
chapter-3.pdf | 386.01 kB | Adobe PDF | View/Open | |
chapter-4.pdf | 902.17 kB | Adobe PDF | View/Open | |
chapter-5.pdf | 391.65 kB | Adobe PDF | View/Open | |
preliminary pages.pdf | 331.81 kB | Adobe PDF | View/Open | |
references.pdf | 303.33 kB | Adobe PDF | View/Open | |
title.pdf | 180.76 kB | Adobe PDF | View/Open |
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