Effect of Mobile Data Service on Customer Retention Loyalty and Satisfaction in Indian Market

Abstract

This present research is construct on studying the effect of mobile data services on newlinecustomer retention, loyalty and satisfaction in the Indian market. It revolves around mobile newlinedata service usage pattern of the customers. It includes the study of reasons of customers for newlineusing the mobile data services. Factors pertinent to mobile data services are included in this newlinestudy to study their impact on customer satisfaction, loyalty and retention in the Indian newlinemarket. This research will benefit the mobile data service providers to understand the factors newlineon which they have to focus more on metro cities of the Indian market. newline