Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/293601
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2020-08-05T08:24:20Z | - |
| dc.date.available | 2020-08-05T08:24:20Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/293601 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xv, 158p. | |
| dc.language | English | |
| dc.relation | Bibliography 327 | |
| dc.rights | university | |
| dc.title | Impact Of Deceptive Advertisements On Consumer Purchase Behaviour A Study Of Personal Care Products | |
| dc.title.alternative | ||
| dc.creator.researcher | Monika | |
| dc.subject.keyword | Consumer Purchase | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | ||
| dc.contributor.guide | B.S. Bhatia (Supervisor) and Lalit Singla (Co-Supervisor) | |
| dc.publisher.place | Fatehgarh Sahib | |
| dc.publisher.university | Sri Guru Granth Sahib World University | |
| dc.publisher.institution | Department of Commerce and Management | |
| dc.date.registered | 26/08/2015 | |
| dc.date.completed | 2019 | |
| dc.date.awarded | 02/08/2019 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce and Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 963.75 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 355.36 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 284.57 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 326.63 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 424.22 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 492.31 kB | Adobe PDF | View/Open | |
| 07_abbreviations.pdf | 166.1 kB | Adobe PDF | View/Open | |
| 08_list of figures.pdf | 328.57 kB | Adobe PDF | View/Open | |
| 09_list of tables.pdf | 453.83 kB | Adobe PDF | View/Open | |
| 10_chapter1.pdf | 422.21 kB | Adobe PDF | View/Open | |
| 11_chapter2.pdf | 413.99 kB | Adobe PDF | View/Open | |
| 12_chapter3.pdf | 411.88 kB | Adobe PDF | View/Open | |
| 13_chapter4.pdf | 282.56 kB | Adobe PDF | View/Open | |
| 14_chapter5.pdf | 777.71 kB | Adobe PDF | View/Open | |
| 15_chapter6.pdf | 766.17 kB | Adobe PDF | View/Open | |
| 16_chapter7.pdf | 374.83 kB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 470.67 kB | Adobe PDF | View/Open | |
| 18_appendix.pdf | 219.59 kB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 1.34 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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