Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/293172
| Title: | Analysis of Effect of Brand Communications Through Social Media on Brand Equity and Purchase intention of Selected Product Categories |
| Researcher: | Sree Lakshmi K.R |
| Guide(s): | Sengottuvelu C |
| Keywords: | Social Sciences Economics and Business Management |
| University: | Bharathiar University |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/293172 |
| Appears in Departments: | Department of BSMED |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 103.2 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 893.61 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 201.38 kB | Adobe PDF | View/Open | |
| 04_chapter1.pdf | 640.93 kB | Adobe PDF | View/Open | |
| 05_chapter2.pdf | 501.54 kB | Adobe PDF | View/Open | |
| 06_chapter3.pdf | 521.61 kB | Adobe PDF | View/Open | |
| 07_chapter4.pdf | 1.76 MB | Adobe PDF | View/Open | |
| 08_chapter5.pdf | 427.54 kB | Adobe PDF | View/Open | |
| 09_chapter6.pdf | 107.13 kB | Adobe PDF | View/Open | |
| 10_references.pdf | 350.58 kB | Adobe PDF | View/Open | |
| 11_appendices.pdf | 1.42 MB | Adobe PDF | View/Open | |
| 80_recommendation.pdf | 214.09 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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