Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/292560
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2020-07-24T05:59:59Z-
dc.date.available2020-07-24T05:59:59Z-
dc.identifier.urihttp://hdl.handle.net/10603/292560-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleImpact of Product Placement In Indian Movies On Consumer Buying Behaviour A Study With Reference To Chennai
dc.title.alternative
dc.creator.researcherDINESH KUMAR S
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.description.note
dc.contributor.guideHEMNATHKUMAR
dc.publisher.placeCoimbatore
dc.publisher.universityBharathiar University
dc.publisher.institutionDepartment of Management
dc.date.registered1/07/2013
dc.date.completed2018
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of BSMED

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File126.11 kBAdobe PDFView/Open
02_certificate.pdf2.14 MBAdobe PDFView/Open
03_preliminary pages.pdf82.76 kBAdobe PDFView/Open
04_chapter1.pdf375.64 kBAdobe PDFView/Open
05_chapter2.pdf473.29 kBAdobe PDFView/Open
06_chapter3.pdf407.88 kBAdobe PDFView/Open
07_chapter4.pdf1.3 MBAdobe PDFView/Open
08_chapter5.pdf172.99 kBAdobe PDFView/Open
09_references.pdf166.4 kBAdobe PDFView/Open
10_appendix.pdf425.21 kBAdobe PDFView/Open
11_abbrevations.pdf79.39 kBAdobe PDFView/Open
80_recommendation.pdf290.2 kBAdobe PDFView/Open


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