1. Shodhganga@INFLIBNET
  2. Bharathiar University
  3. Department of BSMED
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/292551
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2020-07-24T05:56:05Z-
dc.date.available2020-07-24T05:56:05Z-
dc.identifier.urihttp://hdl.handle.net/10603/292551-
dc.description.abstractnewline
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA study on the influence of integrated marketing Communication on consumer decision making Process towards malted health drinks
dc.title.alternative
dc.creator.researcherKALAIVANI M
dc.subject.keywordSocial Sciences
dc.subject.keywordEconomics and Business
dc.subject.keywordManagement
dc.description.note
dc.contributor.guideSANTHI N
dc.publisher.placeCoimbatore
dc.publisher.universityBharathiar University
dc.publisher.institutionDepartment of Management
dc.date.registered1/07/2013
dc.date.completed2018
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of BSMED

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File161.8 kBAdobe PDFView/Open
02_certificate.pdf13.53 MBAdobe PDFView/Open
03_preliminary pages.pdf469.18 kBAdobe PDFView/Open
04_chapter1.pdf892.39 kBAdobe PDFView/Open
05_chapter2.pdf366.92 kBAdobe PDFView/Open
06_chapter3.pdf818.46 kBAdobe PDFView/Open
07_chapter4.pdf2.16 MBAdobe PDFView/Open
08_chapter5.pdf307.22 kBAdobe PDFView/Open
09_references.pdf774.12 kBAdobe PDFView/Open
10_appendix.pdf559.94 kBAdobe PDFView/Open
80_recommendation.pdf387.12 kBAdobe PDFView/Open
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