Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/29069
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Commerce and Business Management | en_US |
dc.date.accessioned | 2014-11-26T08:51:27Z | - |
dc.date.available | 2014-11-26T08:51:27Z | - |
dc.date.issued | 2014-11-26 | - |
dc.identifier.uri | http://hdl.handle.net/10603/29069 | - |
dc.description.abstract | None | en_US |
dc.format.extent | 213p. | en_US |
dc.language | English | en_US |
dc.relation | - | en_US |
dc.rights | university | en_US |
dc.title | Effectiveness of social advertising: a Behavioural Study | en_US |
dc.title.alternative | - | en_US |
dc.creator.researcher | Namrata | en_US |
dc.subject.keyword | Advertising | en_US |
dc.subject.keyword | Behavioural | en_US |
dc.subject.keyword | Commerce | en_US |
dc.subject.keyword | Social | en_US |
dc.subject.keyword | Study | en_US |
dc.description.note | Summary:171-195, References:196-213, Appendix:i-x | en_US |
dc.contributor.guide | Mann, B S | en_US |
dc.publisher.place | Amritsar | en_US |
dc.publisher.university | Guru Nanak Dev University | en_US |
dc.publisher.institution | Departmenent of Commerce and Business Management | en_US |
dc.date.registered | 04/05/2006 | en_US |
dc.date.completed | 02/05/2013 | en_US |
dc.date.awarded | 17/12/2013 | en_US |
dc.format.dimensions | - | en_US |
dc.format.accompanyingmaterial | None | en_US |
dc.type.degree | Ph.D. | en_US |
dc.source.inflibnet | INFLIBNET | en_US |
Appears in Departments: | Departmenent of Commerce and Business Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 298.49 kB | Adobe PDF | View/Open |
02_certificate.pdf | 24.66 kB | Adobe PDF | View/Open | |
03_acknowledgements.pdf | 27.15 kB | Adobe PDF | View/Open | |
04_contents.pdf | 36.94 kB | Adobe PDF | View/Open | |
05_list of tables.pdf | 33.09 kB | Adobe PDF | View/Open | |
06_list of figures.pdf | 19.57 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 147.44 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 277.13 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 126.07 kB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 182.06 kB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 225.74 kB | Adobe PDF | View/Open | |
12_chapter 6.pdf | 284.96 kB | Adobe PDF | View/Open | |
13_chapter 7.pdf | 173.96 kB | Adobe PDF | View/Open | |
14_bibliography.pdf | 122.87 kB | Adobe PDF | View/Open | |
15_questionnaire.pdf | 79.29 kB | Adobe PDF | View/Open |
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