Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/29069
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DC FieldValueLanguage
dc.coverage.spatialCommerce and Business Managementen_US
dc.date.accessioned2014-11-26T08:51:27Z-
dc.date.available2014-11-26T08:51:27Z-
dc.date.issued2014-11-26-
dc.identifier.urihttp://hdl.handle.net/10603/29069-
dc.description.abstractNoneen_US
dc.format.extent213p.en_US
dc.languageEnglishen_US
dc.relation-en_US
dc.rightsuniversityen_US
dc.titleEffectiveness of social advertising: a Behavioural Studyen_US
dc.title.alternative-en_US
dc.creator.researcherNamrataen_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordBehaviouralen_US
dc.subject.keywordCommerceen_US
dc.subject.keywordSocialen_US
dc.subject.keywordStudyen_US
dc.description.noteSummary:171-195, References:196-213, Appendix:i-xen_US
dc.contributor.guideMann, B Sen_US
dc.publisher.placeAmritsaren_US
dc.publisher.universityGuru Nanak Dev Universityen_US
dc.publisher.institutionDepartmenent of Commerce and Business Managementen_US
dc.date.registered04/05/2006en_US
dc.date.completed02/05/2013en_US
dc.date.awarded17/12/2013en_US
dc.format.dimensions-en_US
dc.format.accompanyingmaterialNoneen_US
dc.type.degreePh.D.en_US
dc.source.inflibnetINFLIBNETen_US
Appears in Departments:Departmenent of Commerce and Business Management

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File298.49 kBAdobe PDFView/Open
02_certificate.pdf24.66 kBAdobe PDFView/Open
03_acknowledgements.pdf27.15 kBAdobe PDFView/Open
04_contents.pdf36.94 kBAdobe PDFView/Open
05_list of tables.pdf33.09 kBAdobe PDFView/Open
06_list of figures.pdf19.57 kBAdobe PDFView/Open
07_chapter 1.pdf147.44 kBAdobe PDFView/Open
08_chapter 2.pdf277.13 kBAdobe PDFView/Open
09_chapter 3.pdf126.07 kBAdobe PDFView/Open
10_chapter 4.pdf182.06 kBAdobe PDFView/Open
11_chapter 5.pdf225.74 kBAdobe PDFView/Open
12_chapter 6.pdf284.96 kBAdobe PDFView/Open
13_chapter 7.pdf173.96 kBAdobe PDFView/Open
14_bibliography.pdf122.87 kBAdobe PDFView/Open
15_questionnaire.pdf79.29 kBAdobe PDFView/Open


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