Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/29069
| Title: | Effectiveness of social advertising: a Behavioural Study |
| Researcher: | Namrata |
| Guide(s): | Mann, B S |
| Keywords: | Advertising Behavioural Commerce Social Study |
| Upload Date: | 26-Nov-2014 |
| University: | Guru Nanak Dev University |
| Completed Date: | 02/05/2013 |
| Abstract: | None |
| Pagination: | 213p. |
| URI: | http://hdl.handle.net/10603/29069 |
| Appears in Departments: | Departmenent of Commerce and Business Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 298.49 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 24.66 kB | Adobe PDF | View/Open | |
| 03_acknowledgements.pdf | 27.15 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 36.94 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 33.09 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 19.57 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 147.44 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 277.13 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 126.07 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 182.06 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 225.74 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 284.96 kB | Adobe PDF | View/Open | |
| 13_chapter 7.pdf | 173.96 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 122.87 kB | Adobe PDF | View/Open | |
| 15_questionnaire.pdf | 79.29 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: