measuring the impact of marketing strategy on consumer perception a study of consumer of udaipur

Abstract

The marketing mix is defined as 4P s namely the product, price, promotion and place. newlineThey are often designed to influence consumer decision-making and lead to profitable newlineexchanges. Each element of the marketing mix can affect consumers in many ways. newline newlineThe strength of this research lies on its specific focus on the connection between the newlinecustomer s satisfaction with the international marketing mix model, the four Ps and newlinebenchmarking. This research also underlines the impact of customer buying behaviour newlinebase on the company quality policy. newline newlineThe research work is presented in 5 chapters. Chapter-1 an introduction presents the newlineintroduction of the term Marketing mix, Criticism on Marketing Mix Model, newlineLimitations of the Marketing Mix Framework, Customer Satisfaction, Significance of newlineStudy and formation of Research Objectives. The chapter-2 reviews of literature newlinepresents Objectives of the study, need to study, research on marketing mix model, newlinestandardization of Marketing Mix, marketing strategies adopted for FMCG sector, newlinecriticism on Marketing Mix Model and customer satisfaction. newline newlineChapter-3 Research methodology presents the hypotheses, source of information, newlineresearch design, data collection tools, data analysis technique, significance and newlinelimitations of the study, development of scale items and variables used in the study, newlineChapter-4 Data analysis presents the demographical description of the respondents, newlinedata analysis in brief with the testing of various hypothesis as per the requirement of newlinethe research and research objectives, measuring difference as per demographical newlineprofile of the respondents with the help of statistical software SPSS-19. newline