Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/28906
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Managment | en_US |
| dc.date.accessioned | 2014-11-25T09:04:02Z | - |
| dc.date.available | 2014-11-25T09:04:02Z | - |
| dc.date.issued | 2014-11-25 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/28906 | - |
| dc.description.abstract | none | en_US |
| dc.format.extent | 247p. | en_US |
| dc.language | English | en_US |
| dc.relation | - | en_US |
| dc.rights | university | en_US |
| dc.title | Devise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Gupta, Babeet | en_US |
| dc.subject.keyword | marketing strategy | en_US |
| dc.subject.keyword | customer equity | en_US |
| dc.subject.keyword | customer value | en_US |
| dc.subject.keyword | competitive scenario | en_US |
| dc.subject.keyword | automobile industry | en_US |
| dc.subject.keyword | UAE | en_US |
| dc.description.note | quotBibliography p.239-247 quot | en_US |
| dc.contributor.guide | Grewal, Jagtar Singh | en_US |
| dc.publisher.place | Ajmer | en_US |
| dc.publisher.university | Bhagwant University | en_US |
| dc.publisher.institution | Department of Management Studies | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | n.d. | en_US |
| dc.date.awarded | n.d. | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 93.17 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 119.52 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 119.37 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 85.96 kB | Adobe PDF | View/Open | |
| 05_acknowledgements.pdf | 11.6 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 105.18 kB | Adobe PDF | View/Open | |
| 07_list of figures & charts.pdf | 90.57 kB | Adobe PDF | View/Open | |
| 08_contents.pdf | 134.82 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 228.91 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 286.33 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 646.43 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 383.91 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 607.89 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 146.44 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 257.52 kB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 1.02 MB | Adobe PDF | View/Open | |
| 17_chapter 9.pdf | 144.83 kB | Adobe PDF | View/Open | |
| 18_bibliography.pdf | 161.68 kB | Adobe PDF | View/Open | |
| 19_appendices.pdf | 168.04 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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