1. Shodhganga@INFLIBNET
  2. Bhagwant University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/28906
Title: Devise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario
Researcher: Gupta, Babeet
Guide(s): Grewal, Jagtar Singh
Keywords: marketing strategy
customer equity
customer value
competitive scenario
automobile industry
UAE
Upload Date: 25-Nov-2014
University: Bhagwant University
Completed Date: n.d.
Abstract: none
Pagination: 247p.
URI: http://hdl.handle.net/10603/28906
Appears in Departments:Department of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File93.17 kBAdobe PDFView/Open
02_declaration.pdf119.52 kBAdobe PDFView/Open
03_certificate.pdf119.37 kBAdobe PDFView/Open
04_preface.pdf85.96 kBAdobe PDFView/Open
05_acknowledgements.pdf11.6 kBAdobe PDFView/Open
06_list of tables.pdf105.18 kBAdobe PDFView/Open
07_list of figures & charts.pdf90.57 kBAdobe PDFView/Open
08_contents.pdf134.82 kBAdobe PDFView/Open
09_chapter 1.pdf228.91 kBAdobe PDFView/Open
10_chapter 2.pdf286.33 kBAdobe PDFView/Open
11_chapter 3.pdf646.43 kBAdobe PDFView/Open
12_chapter 4.pdf383.91 kBAdobe PDFView/Open
13_chapter 5.pdf607.89 kBAdobe PDFView/Open
14_chapter 6.pdf146.44 kBAdobe PDFView/Open
15_chapter 7.pdf257.52 kBAdobe PDFView/Open
16_chapter 8.pdf1.02 MBAdobe PDFView/Open
17_chapter 9.pdf144.83 kBAdobe PDFView/Open
18_bibliography.pdf161.68 kBAdobe PDFView/Open
19_appendices.pdf168.04 kBAdobe PDFView/Open
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