Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/286977
| Title: | Effectiveness of Social Networking in Designing and Implementing Marketing Strategies |
| Researcher: | PRABNOOR KAUR |
| Guide(s): | Rajiv Kumar Goel andShilpi Khandelwal |
| Keywords: | Social networking, marketing strategies, target market, product selling, social media, decision making Social Sciences,Economics and Business,Management |
| University: | Jagannath University, Jaipur |
| Completed Date: | 2019 |
| Abstract: | Effectiveness of social networking has been studied from marketeers as well as newlineconsumers point of view. With increase in usage of social networking sites by people, it has newlinebecome efficient for the marketeer to utilize social networking platforms to create brand newlineimage of the product, to target the specific market segment, getting feedback of the product newlinefrom the consumer, making marketing strategies, designing advertisement etc. newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/286977 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 40.07 kB | Adobe PDF | View/Open |
| 02_candidate_declaration.pdf | 271.64 kB | Adobe PDF | View/Open | |
| 03_certificate_of_the_supervisor.pdf | 18.75 kB | Adobe PDF | View/Open | |
| 04_acknowledgments.pdf | 14.89 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 26.43 kB | Adobe PDF | View/Open | |
| 07_chapter1.pdf | 65.43 kB | Adobe PDF | View/Open | |
| 08_chapter2.pdf | 192.33 kB | Adobe PDF | View/Open | |
| 09_chapter3.pdf | 68.95 kB | Adobe PDF | View/Open | |
| 10_chapter4.pdf | 241.15 kB | Adobe PDF | View/Open | |
| 11_chapter5.pdf | 49.01 kB | Adobe PDF | View/Open | |
| 12_chapter6.pdf | 64.84 kB | Adobe PDF | View/Open | |
| 13_chapter7_conclusion.pdf | 23.2 kB | Adobe PDF | View/Open | |
| 14_references.pdf | 56.03 kB | Adobe PDF | View/Open | |
| 15_list_of_publication.pdf | 15.32 kB | Adobe PDF | View/Open | |
| 16_reprint_of_research.pdf | 426.32 kB | Adobe PDF | View/Open | |
| 17_annexure_for_plagiarism.pdf | 793.32 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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