Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/283132
| Title: | Assessing the Impact of Cause Related Associations of Brands on Consumers Attitudes and Purchase Decision |
| Researcher: | Rohit Deepa |
| Guide(s): | Panda Rajesh |
| Keywords: | Branding Cause-Brand Association Cause-Related Marketing Consumer Behaviour Corporate Social Responsibility CSR |
| University: | Symbiosis International University |
| Completed Date: | 2019 |
| Abstract: | newline |
| Pagination: | 236 p. |
| URI: | http://hdl.handle.net/10603/283132 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| aknowledgement.pdf | Attached File | 213.22 kB | Adobe PDF | View/Open |
| appendix.pdf | 1.19 MB | Adobe PDF | View/Open | |
| certificate.pdf | 453.38 kB | Adobe PDF | View/Open | |
| chapter 1.pdf | 414.22 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 617.88 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 431.93 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 2.47 MB | Adobe PDF | View/Open | |
| chapter 5.pdf | 397.44 kB | Adobe PDF | View/Open | |
| chapter 6.pdf | 205.7 kB | Adobe PDF | View/Open | |
| executive summary.pdf | 192.35 kB | Adobe PDF | View/Open | |
| list of abbreviations.pdf | 84.48 kB | Adobe PDF | View/Open | |
| list of figures.pdf | 166.69 kB | Adobe PDF | View/Open | |
| list of table.pdf | 112.33 kB | Adobe PDF | View/Open | |
| references.pdf | 428.77 kB | Adobe PDF | View/Open | |
| table of content.pdf | 172.33 kB | Adobe PDF | View/Open | |
| title page.pdf | 72.85 kB | Adobe PDF | View/Open |
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