1. Shodhganga@INFLIBNET
  2. Symbiosis International University
  3. Faculty of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/283128
Title: Influence of Social Reference Group on Buying Behavior A Comparative Study of Working and Non Working Women in Bangalore
Researcher: Fernandes Semila Fenelly
Guide(s): Panda Rajesh
Keywords: Consumer Behavior
Group Influences
Interpersonal Influence
Product Conspicuousness
Reference Group
Social Reference Groups
Women Buying Behavior
University: Symbiosis International University
Completed Date: 2019
Abstract: newline
Pagination: 291 p.
URI: http://hdl.handle.net/10603/283128
Appears in Departments:Faculty of Management

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acknowledgement.pdfAttached File414.33 kBAdobe PDFView/Open
appendix.pdf784.15 kBAdobe PDFView/Open
certificate.pdf455.5 kBAdobe PDFView/Open
chapter 1.pdf728.94 kBAdobe PDFView/Open
chapter 2.pdf1.01 MBAdobe PDFView/Open
chapter 3.pdf982.27 kBAdobe PDFView/Open
chapter 4.pdf725.12 kBAdobe PDFView/Open
chapter 5.pdf2.51 MBAdobe PDFView/Open
chapter 6.pdf741.2 kBAdobe PDFView/Open
chapter 7.pdf796.65 kBAdobe PDFView/Open
chapter 8.pdf552.71 kBAdobe PDFView/Open
chapter 9.pdf531.74 kBAdobe PDFView/Open
executive summary.pdf444.45 kBAdobe PDFView/Open
list of abbreviations.pdf406.63 kBAdobe PDFView/Open
list of figures.pdf423.2 kBAdobe PDFView/Open
list of tables.pdf439.96 kBAdobe PDFView/Open
publications.pdf3.78 MBAdobe PDFView/Open
reference.pdf459.23 kBAdobe PDFView/Open
table of contents.pdf521.97 kBAdobe PDFView/Open
title.pdf523.21 kBAdobe PDFView/Open
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