A Study of Strategies for Customer Acquisition and Retention of Selected Mobile Communication Service Providers In and Around Pune City

Abstract

Summary of the Thesis newline A Study of Strategies for Customer Acquisition and Retention of Selected Mobile newlineCommunication Service Providers In and Around Pune City newlineThis thesis is mainly divided into six chapters: newlineChapter I: Includes global and Indian scenario of Telecommunication Industry, different newlineservices provided by the mobile service providers, historic development of Indian telecom newlinemarket along with the regulatory bodies and various policies related to telecom Industry. This newlinechapter also demonstrates various concepts associated with how satisfied and loyal customer newlineaffects the customer acquisition and retention in Telecom Mobile Service providers. newlineChapter II: This chapter includes review of literatures published online and offline in the newlineform of Research Articles, Newsletters, White papers, Conferences as well as web newlinepublications on acquisition and retention strategies related to telecommunication and nontelecommunication newlineindustries. This literature review guided the researcher for designing the newlineResearch Methodology, Objectives and set of Research Questionnaire, needed for carrying newlineout research under study. newlineChapter III: This Chapter includes Profile of the organization selected for research, which newlineincludes the information about the organization, different services offered, products, area of newlineoperation and so on. The list of selected organization is as follows: newline1) Bharti Airtel newline2) Vodafone newline3) Idea Cellular newline4) BSNL (Bharat Sanchar Nigam Limited) newline5) Reliance Communication newline6) Tata Docomo newline7) Telenor newlinexii newlineChapter IV: This Chapter includes Research Methodology used for the research, includes the newlineObjectives of the study, Hypothesis of the study. Research design has been created based on newlineresults of the pilot study in which structured, un-disguised questionnaireand#8223; was used as a newlineresearch instrument. It also describes the sampling design and utility of the study. newlineChapter V: This Chapter includes descriptive analysis of data and validation of hypothesis in newlinewhich descriptive statistics was first applied and to test the hypothesis in