A study on Women Employees Retention Strategies adopted by Hotels in Bangaluru City

Abstract

Hospitality is a great industry; it presents ample opportunities as well as many challenges. The most successful employee in this industry must have positive attitude and energy in addition being naturally friendly and service oriented. Studies done regarding employees retention strategies in the service industry across the world indicate that, in the hospitality sector maximum employees change jobs very frequently, indicating high turnover rate including women employees. Both internal and external factors causes of labour turnover affect the growth, profitability and customer satisfaction whenever it occurs in workplace. As per International Labour Office hotels are large and fast growing division of service sector, with an average women employee s participation of more than fifty percentages at global level and up to seventy percentages at regional level. Women are employed in a wide variety of roles, including as cleaners, kitchen staff, and front-line customer service workers, service department servers including bars, senior management and a like. The recruitment, retention and promotion of talented women for technical and managerial positions are a necessary to meet the future skills and productivity required demand of the sector. The main purpose of this study is to find out the reasons and challenges for women employees retention in hotels in Bengaluru City with special reference to Three Star Facility Hotels. Bengaluru City has 280 Three Star Facility providing Hotels as on 25.11.2014 in the Bruhat Bengaluru Mahanagara Palike office information based on zone wise Three Star Facility providing Hotels. The study shall be in descriptive survey research design. The study may have data more than 1,000 women employees working in different cadre in these hotels. Simple random shall be used to pick hotels as well as the respondents for this study. Key words: Hotels, Women Employees, Retention Strategies. newline