Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/281380
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2020-03-12T07:20:29Z | - |
| dc.date.available | 2020-03-12T07:20:29Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/281380 | - |
| dc.description.abstract | none | |
| dc.format.extent | 335 p. | |
| dc.language | English | |
| dc.relation | no. of references 130 | |
| dc.rights | university | |
| dc.title | A study on impact of advertising on Indian culture with reference to Mumbai | |
| dc.title.alternative | - | |
| dc.creator.researcher | Shah, Rupa Vishal | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | Economics and Business | |
| dc.subject.keyword | Impact of Advertising on Indian culture | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Product promotion | |
| dc.subject.keyword | Product selling | |
| dc.subject.keyword | Purchasing behaviour | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | bibliography p.326-335 | |
| dc.contributor.guide | Mathews, Elizabeth | |
| dc.publisher.place | Mumbai | |
| dc.publisher.university | University of Mumbai | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2017 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 141.47 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 166.58 kB | Adobe PDF | View/Open | |
| 03_statement.pdf | 166.5 kB | Adobe PDF | View/Open | |
| 04_dedication.pdf | 110.67 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 95 kB | Adobe PDF | View/Open | |
| 06_preface.pdf | 181.34 kB | Adobe PDF | View/Open | |
| 07_content.pdf | 211.12 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 667.87 kB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 866.61 kB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 666.82 kB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 1.04 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 718.28 kB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 2.2 MB | Adobe PDF | View/Open | |
| 14_chapter 7.pdf | 472.45 kB | Adobe PDF | View/Open | |
| 15_bibliography.pdf | 480.89 kB | Adobe PDF | View/Open | |
| 16_annexure.pdf | 1.57 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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