Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/279933
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2020-03-04T06:37:31Z | - |
| dc.date.available | 2020-03-04T06:37:31Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/279933 | - |
| dc.description.abstract | Role of Global National Advertisers in Local Development newlineImpact of Marketing Communication on newlineQuality of Life at Grassroots Level newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Role of Global National Advertisers in Local Development Impact of Marketing Communication on Quality of Life at Grassroots Level | |
| dc.title.alternative | ||
| dc.creator.researcher | Latha R | |
| dc.subject.keyword | Social Sciences,Social Sciences General,Communication | |
| dc.description.note | ||
| dc.contributor.guide | J.Josephine | |
| dc.publisher.place | Chennai | |
| dc.publisher.university | University of Madras | |
| dc.publisher.institution | Department Of Mass Media and Communication Studies | |
| dc.date.registered | 18/07/2001 | |
| dc.date.completed | 2006 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department Of Mass Media & Communication Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 150.62 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 203.75 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 1.83 MB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 4.6 MB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 8.37 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 6.15 MB | Adobe PDF | View/Open | |
| 06_chapter 4.pdf | 3.9 MB | Adobe PDF | View/Open | |
| 07_chapter 5.pdf | 6.9 MB | Adobe PDF | View/Open | |
| 08_chapter 6.pdf | 7.23 MB | Adobe PDF | View/Open | |
| 09_chapter 7.pdf | 14.62 MB | Adobe PDF | View/Open | |
| 10_chapter 8.pdf | 6.78 MB | Adobe PDF | View/Open | |
| 11_chapter 9.pdf | 4.14 MB | Adobe PDF | View/Open | |
| 12_references.pdf | 2.97 MB | Adobe PDF | View/Open | |
| 13_appendix.pdf | 8 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: