Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/27926
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | business Administration | en_US |
| dc.date.accessioned | 2014-11-13T12:05:28Z | - |
| dc.date.available | 2014-11-13T12:05:28Z | - |
| dc.date.issued | 2014-11-13 | - |
| dc.identifier.uri | http://hdl.handle.net/10603/27926 | - |
| dc.description.abstract | None | en_US |
| dc.format.extent | 249p. | en_US |
| dc.language | English | en_US |
| dc.relation | 61 | en_US |
| dc.rights | university | en_US |
| dc.title | An analytical study on customer based brand equity for global and Indian brands in Indian market | en_US |
| dc.title.alternative | - | en_US |
| dc.creator.researcher | Choudhury, Smritishikha | en_US |
| dc.subject.keyword | Analytical | en_US |
| dc.subject.keyword | Customer | en_US |
| dc.subject.keyword | Indian | en_US |
| dc.subject.keyword | Market | en_US |
| dc.description.note | Bibliography p.243-249 | en_US |
| dc.contributor.guide | Pathak, Rinalini Kakati | en_US |
| dc.publisher.place | Guwahati | en_US |
| dc.publisher.university | Gauhati University | en_US |
| dc.publisher.institution | Department of Business Administration | en_US |
| dc.date.registered | n.d. | en_US |
| dc.date.completed | 2013 | en_US |
| dc.date.awarded | n.d | en_US |
| dc.format.dimensions | - | en_US |
| dc.format.accompanyingmaterial | None | en_US |
| dc.type.degree | Ph.D. | en_US |
| dc.source.inflibnet | INFLIBNET | en_US |
| Appears in Departments: | Department of Business Administration | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 87.07 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 73.33 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 25.77 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 25.44 kB | Adobe PDF | View/Open | |
| 05_summary.pdf | 53.23 kB | Adobe PDF | View/Open | |
| 06_content.pdf | 24.87 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 21.59 kB | Adobe PDF | View/Open | |
| 08_list of tables.pdf | 35.49 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 64.62 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 100.59 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 316.97 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 106.35 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 188.71 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 66.32 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 202.85 kB | Adobe PDF | View/Open | |
| 16_chapter 8.pdf | 144.71 kB | Adobe PDF | View/Open | |
| 17_chapter 9.pdf | 279.04 kB | Adobe PDF | View/Open | |
| 18_chapter 10.pdf | 122.07 kB | Adobe PDF | View/Open | |
| 19_chapter 11.pdf | 107.17 kB | Adobe PDF | View/Open | |
| 20_bibliography.pdf | 46.79 kB | Adobe PDF | View/Open | |
| 21_appendix.pdf | 186.05 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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