Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/275778
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | ||
dc.date.accessioned | 2020-02-10T10:48:38Z | - |
dc.date.available | 2020-02-10T10:48:38Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/275778 | - |
dc.description.abstract | newline | |
dc.format.extent | ||
dc.language | English | |
dc.relation | ||
dc.rights | university | |
dc.title | An analytical study of media mix strategy for communication of consumer rights | |
dc.title.alternative | ||
dc.creator.researcher | Tripathi,Ashish Anand | |
dc.subject.keyword | Consumer rights | |
dc.subject.keyword | Media mix strategy | |
dc.subject.keyword | Social Sciences,Economics and Business,Management | |
dc.description.note | ||
dc.contributor.guide | Rai,Usha Kiran | |
dc.publisher.place | Varanasi | |
dc.publisher.university | Banaras Hindu University | |
dc.publisher.institution | Faculty of Management Studies | |
dc.date.registered | 01/09/2009 | |
dc.date.completed | 2016 | |
dc.date.awarded | ||
dc.format.dimensions | ||
dc.format.accompanyingmaterial | CD | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Faculty of Management Studies |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 226.73 kB | Adobe PDF | View/Open |
02_abstract.pdf | 311.46 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 65.67 kB | Adobe PDF | View/Open | |
04_acknowledgement.pdf | 53.19 kB | Adobe PDF | View/Open | |
05_content.pdf | 82.89 kB | Adobe PDF | View/Open | |
06_preface.pdf | 355.35 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 621.41 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 652.51 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 361.83 kB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 631.03 kB | Adobe PDF | View/Open | |
11_chapter 5.pdf | 472.82 kB | Adobe PDF | View/Open | |
12_chapter 6.pdf | 69.41 kB | Adobe PDF | View/Open | |
13_bibliography.pdf | 133.57 kB | Adobe PDF | View/Open |
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