Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/275778
| Title: | An analytical study of media mix strategy for communication of consumer rights |
| Researcher: | Tripathi,Ashish Anand |
| Guide(s): | Rai,Usha Kiran |
| Keywords: | Consumer rights Media mix strategy Social Sciences,Economics and Business,Management |
| University: | Banaras Hindu University |
| Completed Date: | 2016 |
| Abstract: | newline |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/275778 |
| Appears in Departments: | Faculty of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 226.73 kB | Adobe PDF | View/Open |
| 02_abstract.pdf | 311.46 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 65.67 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 53.19 kB | Adobe PDF | View/Open | |
| 05_content.pdf | 82.89 kB | Adobe PDF | View/Open | |
| 06_preface.pdf | 355.35 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 621.41 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 652.51 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 361.83 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 631.03 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 472.82 kB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 69.41 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 133.57 kB | Adobe PDF | View/Open |
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