Indian television commercials with children

Abstract

The Findings of the Issue with reviewing data, Children s/ Parent s/ Society/ TVC maker s, Advertiser s and Professional s observation, contribution and accepted wisdom regarding the issue and deduce extents of Effects, are that who is not keen to be the part of glamour world and get famed, so that the children as well. Children want to make career in the Television Industry and Film Industry for that Television commercials are one of the optimum and quicker medium to approach. Parents support and encourage their children to shape up their career in Acting and Advertising industry as well as plays the role of conduct and promoter. Whereas TVC makers/ Advertisers/ Professionals endorse to work with children and for children as an Actor and Consumer, under the surveillance of rules and regulations. Working of Children in the television commercials depends on Script demands, Clients requirement and Market trends. Society is getting out in the open and adopting the changes according to the area of my research. Everyone in the society is loved to enjoy watching Television Commercial acted by Child Actors but they need a regulation to for the use of children in Television commercials. These Television Commercials are appreciated and watched by everyone in the Society whether by Children, Parents, Family, Community, Advertisers, Professionals or Clients. These Television Commercials are helpful for decision making while buying products or services. I get a mixed response from Children, Parents and TVC makers/ Advertisers/ Professionals regarding an issue. Most of them are in the favor to Children should continue work in Television Commercials with the support of strict rules-regulations and self awareness. newlineI have analyzed and concluded that using children in Television Commercials is a sensitive issue, but it will continue with proper guidance and regulation without any harm to society especially to the children (in any manner). This revolution is acceptable to Indian society. newline