Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/27412
Title: | Impact of congruence of celebrity endorser personality and brand personality on consumers attitudes and intentions |
Researcher: | Mishra, Aditya Shankar |
Guide(s): | Rao, A K |
Keywords: | Management |
Upload Date: | 31-Oct-2014 |
University: | ICFAI Foundation for Higher Education |
Completed Date: | 10/10/2014 |
Abstract: | None |
Pagination: | - |
URI: | http://hdl.handle.net/10603/27412 |
Appears in Departments: | Faculty of Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_ title.pdf | Attached File | 212.27 kB | Adobe PDF | View/Open |
02_ acknowledgements.pdf | 83.79 kB | Adobe PDF | View/Open | |
03_ synopsis.pdf | 187.69 kB | Adobe PDF | View/Open | |
05_ contents.pdf | 153.3 kB | Adobe PDF | View/Open | |
05_ list of tables & figures.pdf | 148.71 kB | Adobe PDF | View/Open | |
06_ chapter 1.pdf | 158.4 kB | Adobe PDF | View/Open | |
07_ chapter 2.pdf | 145.19 kB | Adobe PDF | View/Open | |
08_ chapter 3.pdf | 272.42 kB | Adobe PDF | View/Open | |
09_ chapter 4.pdf | 83.75 kB | Adobe PDF | View/Open | |
10_ chapter 5.pdf | 127.25 kB | Adobe PDF | View/Open | |
11_ chapter 6.pdf | 206.95 kB | Adobe PDF | View/Open | |
12_ chapter 7.pdf | 293.38 kB | Adobe PDF | View/Open | |
13_ chapter 8.pdf | 265.13 kB | Adobe PDF | View/Open | |
14_ chapter 9.pdf | 426.9 kB | Adobe PDF | View/Open | |
15_ chapter 10.pdf | 306.55 kB | Adobe PDF | View/Open | |
16_ chapter 11.pdf | 143.13 kB | Adobe PDF | View/Open | |
17_ chapter 12.pdf | 148.22 kB | Adobe PDF | View/Open | |
18_ references.pdf | 177.78 kB | Adobe PDF | View/Open | |
19_ appendix.pdf | 902.18 kB | Adobe PDF | View/Open |
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