1. Shodhganga@INFLIBNET
  2. Cochin University of Science & Technology
  3. School of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/273828
Full metadata record
DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2020-02-05T04:46:31Z-
dc.date.available2020-02-05T04:46:31Z-
dc.identifier.urihttp://hdl.handle.net/10603/273828-
dc.description.abstractnewline
dc.format.extent249 p.
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleMarketing for a higher purpose The effects of cause relevance campaign type and message framing on consumer response to cause marketing campaigns
dc.title.alternative
dc.creator.researcherSunitha T. R.
dc.subject.keywordSocial Sciences,Economics and Business,Management
dc.description.note
dc.contributor.guideManoj Edward
dc.publisher.placeCochin
dc.publisher.universityCochin University of Science and Technology
dc.publisher.institutionSchool of Management Studies
dc.date.registered20/10/2013
dc.date.completed2018
dc.date.awarded30/10/2019
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:School of Management Studies

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File563.99 kBAdobe PDFView/Open
02_certificate.pdf665.87 kBAdobe PDFView/Open
03_contents.pdf547.49 kBAdobe PDFView/Open
04_chapter 1.pdf322.5 kBAdobe PDFView/Open
05_chapter 2.pdf1.35 MBAdobe PDFView/Open
06_chapter 3.pdf8.87 MBAdobe PDFView/Open
07_chapter 4.pdf2.42 MBAdobe PDFView/Open
08_chapter 5.pdf6.18 MBAdobe PDFView/Open
09_references.pdf306.17 kBAdobe PDFView/Open
10_appendix.pdf5.79 MBAdobe PDFView/Open
Show simple item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: