Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/273828
| Title: | Marketing for a higher purpose The effects of cause relevance campaign type and message framing on consumer response to cause marketing campaigns |
| Researcher: | Sunitha T. R. |
| Guide(s): | Manoj Edward |
| Keywords: | Social Sciences,Economics and Business,Management |
| University: | Cochin University of Science and Technology |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | 249 p. |
| URI: | http://hdl.handle.net/10603/273828 |
| Appears in Departments: | School of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 563.99 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 665.87 kB | Adobe PDF | View/Open | |
| 03_contents.pdf | 547.49 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 322.5 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 1.35 MB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 8.87 MB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 2.42 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 6.18 MB | Adobe PDF | View/Open | |
| 09_references.pdf | 306.17 kB | Adobe PDF | View/Open | |
| 10_appendix.pdf | 5.79 MB | Adobe PDF | View/Open |
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