Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/273506
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2020-02-03T07:03:36Z | - |
| dc.date.available | 2020-02-03T07:03:36Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/273506 | - |
| dc.description.abstract | newline | |
| dc.format.extent | XX,314 | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables | |
| dc.title.alternative | ||
| dc.creator.researcher | Madhusoodanan Kartha N.V | |
| dc.subject.keyword | Building brand equity | |
| dc.subject.keyword | Consumer goods | |
| dc.subject.keyword | Visual media advertisement | |
| dc.description.note | Bibliography p298-304 Appendices 305-314 | |
| dc.contributor.guide | Suresh V.N | |
| dc.publisher.place | Kottayam | |
| dc.publisher.university | Mahatma Gandhi University | |
| dc.publisher.institution | Bharata Mata College | |
| dc.date.registered | 02/06/2012 | |
| dc.date.completed | 02/11/2018 | |
| dc.date.awarded | 17/08/2019 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Bharata Mala College | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10_abbreviations.pdf | Attached File | 87.58 kB | Adobe PDF | View/Open |
| 11_chapter1.pdf | 367.88 kB | Adobe PDF | View/Open | |
| 12_chapter2.pdf | 267.16 kB | Adobe PDF | View/Open | |
| 13_chapter3.pdf | 657.96 kB | Adobe PDF | View/Open | |
| 14_chapter4.pdf | 1.66 MB | Adobe PDF | View/Open | |
| 15_conclusion.pdf | 334.06 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 182.55 kB | Adobe PDF | View/Open | |
| 17_appendices.pdf | 533.64 kB | Adobe PDF | View/Open | |
| 1_title.pdf | 271.07 kB | Adobe PDF | View/Open | |
| 2_plagiarism certificate.pdf | 701.25 kB | Adobe PDF | View/Open | |
| 3_declaration.pdf | 222.25 kB | Adobe PDF | View/Open | |
| 4_certificate.pdf | 244.42 kB | Adobe PDF | View/Open | |
| 5_acknowledgement.pdf | 131.45 kB | Adobe PDF | View/Open | |
| 6_abstract.pdf | 86.14 kB | Adobe PDF | View/Open | |
| 7_contents.pdf | 407.79 kB | Adobe PDF | View/Open | |
| 8_list_of_tables.pdf | 128.3 kB | Adobe PDF | View/Open | |
| 9_list_of_figures.pdf | 89.77 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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