1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. Bharata Mala College
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/273506
Title: Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables
Researcher: Madhusoodanan Kartha N.V
Guide(s): Suresh V.N
Keywords: Building brand equity
Consumer goods
Visual media advertisement
University: Mahatma Gandhi University
Completed Date: 02/11/2018
Abstract: newline
Pagination: XX,314
URI: http://hdl.handle.net/10603/273506
Appears in Departments:Bharata Mala College

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10_abbreviations.pdfAttached File87.58 kBAdobe PDFView/Open
11_chapter1.pdf367.88 kBAdobe PDFView/Open
12_chapter2.pdf267.16 kBAdobe PDFView/Open
13_chapter3.pdf657.96 kBAdobe PDFView/Open
14_chapter4.pdf1.66 MBAdobe PDFView/Open
15_conclusion.pdf334.06 kBAdobe PDFView/Open
16_bibliography.pdf182.55 kBAdobe PDFView/Open
17_appendices.pdf533.64 kBAdobe PDFView/Open
1_title.pdf271.07 kBAdobe PDFView/Open
2_plagiarism certificate.pdf701.25 kBAdobe PDFView/Open
3_declaration.pdf222.25 kBAdobe PDFView/Open
4_certificate.pdf244.42 kBAdobe PDFView/Open
5_acknowledgement.pdf131.45 kBAdobe PDFView/Open
6_abstract.pdf86.14 kBAdobe PDFView/Open
7_contents.pdf407.79 kBAdobe PDFView/Open
8_list_of_tables.pdf128.3 kBAdobe PDFView/Open
9_list_of_figures.pdf89.77 kBAdobe PDFView/Open
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